KFC’s CMO Inspires Innovation by Pushing the Brand’s Boundaries

Andrea Zahumensky continually takes risks by stepping outside her comfort zone

KFC's CMO takes risks to create innovation for the brand. KFC

CMO at KFC U.S. Andrea Zahumensky is a “small-town girl, raised on small-town values” who learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT after she graduated with an engineering degree, this notion has remained a constant truth in her life and helped her get to her current position.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.