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Attempts to recreate KFC’s original chicken recipe by its founder Colonel Sanders are many, with YouTube featuring numerous recreations claiming to have copied it. Now the fast-food brand wants to reward the effort and time invested in doing so.
According to KFC, over half a million videos (516,000) exist claiming to share the cooking method for the original recipe, which led it to devise a response to this demand. In Spain, the brand has begun the “Copy/Paste” campaign, developed by its creative agency PS21.
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