KFC Wants Fans to Anticipate and Savor Their First Bite

The campaign will run across TV, OOH, digital and press over the next couple of months

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The anticipation of that first bite is an advertising idea that most fast-food brands adopt at some stage in order to promote the anticipation of the taste their menu delivers to consumers, as exemplified in a campaign released by KFC in the U.K.

The work from Mother London creates drama around the sensory experience of the first bite, focusing on the moment of enjoyment once the food of choice passes through the customer’s lips.



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