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With the slowing of the Covid-19 pandemic in the U.K., hotels in London are taking bookings again, but they probably didn’t see any competition coming from one of the world’s biggest fast-food brands. Maybe it’s an egg-celent development we all could have predicted in retrospect.
In 2019, Yum! Brands scored huge marketing success with its Taco Bell Hotel in Palm Springs, Calif., so much so that it’s recreating the idea with fried chicken stablemate KFC in London.
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