Keystone Goes 'Unsmooth' on Break.com

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Coors’ Keystone Light is viewing a channel on Break.com to collect user-generated videos of “unsmooth” moments.

The push, which begins today and runs for three months, will establish a Keystone Unsmooth channel on Break. The site’s editors will populate the channel with user-submitted clips that show awkward situations, such as a guy trying to show off on his motorbike, only to fall over.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in