Kevin Hart on Why He Favors ‘Fun’ Advertising, Including Standing in the Rain in Times Square

Comedian spoke at Brandweek about the weight his endorsements carry

Sean T. Smith for Adweek

Kevin Hart isn’t afraid to get a little uncomfortable to promote his brand.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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