Brandweek

Kevin Hart on Why He Favors ‘Fun’ Advertising, Including Standing in the Rain in Times Square

Comedian spoke at Brandweek about the weight his endorsements carry

Sean T. Smith for Adweek

By Diana Pearl

September 23, 2018

Kevin Hart isn’t afraid to get a little uncomfortable to promote his brand.

Diana Pearl
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}
You Might Like
This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

Choosing a CDP Doesn’t Need to Be So Hard

By Acquia

This is a Profile

First-Party Identity Is a Strategic Imperative in the Cookieless World

By Michael Fuchs, SVP, Merkury Solutions, Merkle

This is a Profile

2021 Is the Year of the Streamer; Is Your Media Strategy Aligned?

By Tubi