Kevin Durant's Thirty Five Ventures and Boardroom Announces Strategic Partnership With Coinbase

An ad celebrating the news will hit digital and OOH Dec. 16th

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

NBA star Kevin Durant was an early believer in digital currencies, and he’s continued to show his interest. Durant, his venture capital firm Thirty Five Ventures and his media network Boardroom have announced a strategic partnership with cryptocurrency exchange platform Coinbase.

The partnership will include content and education around crypto, NFT news and creation and philanthropy integration with the Kevin Durant Charity Foundation (KDCF).

To welcome Durant into the fold, Coinbase is releasing an ad welcoming the former NBA MVP that will be featured in digital and OOH creative starting Dec.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in