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NBA star Kevin Durant was an early believer in digital currencies, and he’s continued to show his interest. Durant, his venture capital firm Thirty Five Ventures and his media network Boardroom have announced a strategic partnership with cryptocurrency exchange platform Coinbase.
The partnership will include content and education around crypto, NFT news and creation and philanthropy integration with the Kevin Durant Charity Foundation (KDCF).
To welcome Durant into the fold, Coinbase is releasing an ad welcoming the former NBA MVP that will be featured in digital and OOH creative starting Dec.