Kellogg, Microsoft Team Up

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With an eye toward putting a byte in breakfast, Microsoft Corp. and Kellogg Co. are joining together for an estimated $20 million holiday promotion that links 16 ready-to-eat cereals with at least as many similarly targeted CD-ROM titles from Microsoft.
The promotion, which offers on-pack rebates and purchase-with-purchase offers, will be touted via TV ads that break this week as well as freestanding inserts and in-store efforts.

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