Stephanie Thompson


FCB, Cap’n Crunch: ‘Ahoy, Adults!’

Seeking to build sales for its Cap’n Crunch brand among adults, Quaker Oats this week breaks a new TV and print campaign that plays on baby boomers’ nostalgia for the […]

Cap’n Crunch: ‘Ahoy, Adults!’

Seeking to build sales for its Cap’n Crunch brand among adults, Quaker Oats this week breaks a new TV and print campaign that plays on baby boomers’ nostalgia for the […]

Kellogg, Microsoft Team Up

With an eye toward putting a byte in breakfast, Microsoft Corp. and Kellogg Co. are joining together for an estimated $20 million holiday promotion that links 16 ready-to-eat cereals with […]