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Seeking to build sales for its Cap’n Crunch brand among adults, Quaker Oats this week breaks a new TV and print campaign that plays on baby boomers’ nostalgia for the sugary taste of the cereal, which had been targeted solely at kids.
The campaign from Foote, Cone & Belding in Chicago includes two network television spots and two print ads for national magazines. The work features the cereal’s Cap’n character beseeching adults to try the cereal they used to love.
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