Brand Marketing

To Keep Guests, Fast Food Loses the Fiberglass Decor

Headshot of Noreen O
By Noreen O'Leary

March 7, 2010

With its slate floors and subdued lighting, Arne Jacobsen-inspired egg-chairs and printed wall panels by French architect Philippe Avanzi, a certain lunch spot in Manhattan’s uber-hip Chelsea district fits right in with the nearby boutiques and art galleries. Less predictable is the place’s name: McDonald’s.

Headshot of Noreen O

Noreen O'Leary

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