Keanu Reeves Surfs a Motorcycle in Squarespace's 30-Second Aspirational Super Bowl Spot

In-house creative team is behind the ad

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Keanu Reeves calmly surfs a motorcycle while sing-speaking along to Will Powers’ inspirational and affirmation-heavy song “Adventures in Success” in Squarespace’s 30-second Super Bowl spot. The ad kicks off a new campaign for Squarespace, “Make It Happen,” starring Reeves.

Reeves is the co-founder of Arch Motorcycle, which used Squarespace for its website before Reeves was approached for the ad. Since partnering with Squarespace, Arch Motorcycle’s website has gotten an upgrade.

“There’s something about Squarespace that’s really accessible yet sophisticated,” Reeves said in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in