Kashi’s New, Simpler Packaging Highlights the Farmers Who Produce It

Stripped down design all about storytelling

As more consumers gravitate toward organic and seek to know more about where their food comes from, Kashi is rolling out a new brand identity and package design that tells those stories and puts its food front and center.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.