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Linus Karlsson, a creative MVP at independent and midsize shops, just moved up to the industry’s big leagues.
Karlsson (pictured) has signed on for the job of chairman and chief creative officer of McCann Erickson’s New York and London offices.
The move had been expected following his departure this week from the New York office of independent agency Mother.
Karlsson, who has thrived at creatively driven ad firms, now faces the challenges presented by a more complex environment and having to guide staffers on both sides of the Atlantic.
Karlsson’s
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