KaBloom Goes With Re:group

BOSTON Northeast regional florist chain KaBloom has tapped Re:group to handle its advertising.

“In Re:group we have found a partner who has the experience and creativity to help us achieve our objectives,” said Laurie Lee, director of marketing at Woburn, Mass.-based KaBloom.

The independent shop in Ann Arbor, Mich., won after a review, client and agency said.

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