Häagen-Dazs Spoons Up a Minimalist New Look and Tagline in First Ads From JWT

Brand recently exited long-time agency, GSP

Few packaged goods have as strong an association with design-driven work as Häagen-Dazs, with little narrative typically needed as the brand visually communicates its high-end positioning. In its first work from new U.S. creative partner, J. Walter Thompson, Häagen-Dazs advances that tradition and introduces a tagline playing off its name: "äah."