How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Kraft Foods has thinned the competition for a corporate image assignment to J. Walter Thompson and Young & Rubicam, sources said.
The Philip Morris Corp. unit in May invited its six main agencies to pitch for a possible umbrella campaign to promote the Kraft name rather than individual products [Adweek, May 26].

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in