JWT Absorbs RMG

NEW YORK WPP Group’s JWT is folding its RMG global direct marketing operations into the agency in an effort to put digital at the center of its more traditional operations. The move, approved at a recent JWT board meeting, will result in the two entities sharing the same P&L and in the disappearance of the RMG brand.
When David Eastman, JWT’s worldwide director of digital, joined the network earlier this year, global CEO Bob Jeffrey gave him the mandate to integrate JWT’s digital assets throughout the network.
“When I came in February, I needed to assess RMG’s network offices, which were uneven. Some markets were more traditional CRM, some digital, some data analytics,” says Eastman, who came to JWT from his role as CEO of Omnicom Group’s Republic Family, formerly known as Zulu. “This is an effort to put interactivity in the center of JWT’s business and make it a much more unified organization.