Justin Timberlake Is Back for Bai, and He’s Weirdly Obsessed With the Fruit He ‘Invented’

Follows up his 2017 Super Bowl ad with Christopher Walken

Timberlake revisits his odd social media moment of inventing the braspberry. Bai

Justin Timberlake feeds “braspberries”—blueberry-filled raspberries, which the pop star introduced for some reason last year on his Instagram feed—to an anchorman in Bai’s send-up of cable-news bulletins.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.