Just Salad to Become the First Restaurant to Add Carbon Labeling to Its Menu

It will list the estimated emissions created by the production of the foods within that item

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Just in time for World Environment Day today, sustainably-minded restaurant chain Just Salad announced a new addition to its menu: Carbon labels.

Alongside the calorie count for each of the restaurant’s salads, warm bowls, wraps, soups, smoothies and avocado toasts, the menu will list the estimated emissions created by the production of the foods within that item. For example, a Tokyo Supergreens salad clocks in at 0.21 kilograms of CO2. A quarter-pound hamburger patty, in contrast, is about 3.75

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in