Just the Facts, Ma'am: Ads Without Attitude: New Isuzu, 'TV Guide' and Clorox Campaigns Give Up the Glitz for '93 Hard Sell

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LOS ANGELES – If the earliest campaigns of 1993 are any indication, style will take a back seat to substance in advertising this year. New TV work from Foote, Cone & Belding/S.F. for Clorox and Chiat/Day, Venice, Calif. for TV Guide both eschew the kinds of subtle messages once used for straight talk about what the product is or what it does.

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