Shelly Garcia

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Franzia Wine Will Complete No Review Before Its Time

Brand Marketing

SAN FRANCISCO – Three agencies here are hoping to sip the fruit of Franzia wine – an account that could bill $5-10 million.Unfortunately, the review so far is proceeding a [...]

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How IBM Changed The Playing Field

Brand Marketing

Goodby, Berlin & Silverstein didn’t win the IBM PC Co. account. Merkley Newman Harty did. But the way GBS/S.F. co-principal Jeffrey Goodby sees it, that was almost as good. ‘What [...]

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ROUNDUP: US WEST CALLS $30-MIL REVIEW

Brand Marketing

The US West agency roster is answering the call for a review of the Denver-based Baby Bell’s $25-30 million broadcast media-buying account.BBDO/Minneapolis, participating in the review, has been US West’s [...]

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DDB’s Sisson to Rubin Postaer

Brand Marketing

LOS ANGELES – Jaci Sisson, one of the award-winning creative trio at DDB Needham here, has joined Rubin Postaer & Associates to head that agency’s new Honda dealer business.Executives at [...]

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CHIAT’S CHERRY WIN

Brand Marketing

Chiat/Day last week got a taste of Coca-Cola when the Venice, Calif.-based shop landed an assignment for Cherry Coke.Sources close to the agency said that Chiat, which adds its name [...]

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FUTURAMA

Brand Marketing

At the Venice, Calif. offices of Chiat/Day, 40 employees test computer programs, telecommunications and team configurations. Psychologists study reactions and employee behavior. Agency president Bob Kuperman writes a weekly ‘Dear [...]

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At Chiat/Day, will this be the agency of the future? — Overhaul in the Works Portends Radical Departure In the Way the Agency Will Do Business

Brand Marketing

At the Venice, Calif., offices of Chiat/Day, 40 employees test computer programs, telecommunications and team configurations. Psychologists study reactions and employee behavior. Agency president Bob Kuperman, aware that the staff [...]

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Eisaman, Johns & Law Sets Sail With Crystal Cruises

Brand Marketing

LOS ANGELES – Eisaman, Johns & Law last week was gently fanned by the ocean breezes when it won the estimated $3-million Crystal Cruises account.The shop, which beat out DMB&B/L.A. [...]

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Phillips-Ramsey To Merge With Knoth & Meads

Brand Marketing

SAN DIEGO – A deal expected to be completed by the first of next month will merge Phillips-Ramsey, a division of McCann-Erickson, and Knoth & Meads here into a $50-million [...]

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FCB’s Orange County Office Trims Staff Again

Brand Marketing

SANTA ANA, CALIF. – Some six months after layoffs took 10% of its employee roster, Foote, Cone & Belding here cut another 15 employees from its ranks.The move brings to [...]