LOS ANGELES – Eisaman, Johns & Law last week was gently fanned by the ocean breezes when it won the estimated $3-million Crystal Cruises account.
The shop, which beat out DMB&B/L.A. and Pallas Advertising/S.F. in the final rounds, won the welcome nod with a tagline that especially impressed the cruise company’s management and a campaign presentation that combined advertising, collateral, sales promotion and other trade-directed materials in a unified package.
‘One of the campaigns presented will be used in the actual advertising,’ said Arthur Sbarsky, Crystal Cruises’ senior vp/marketing.