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SAN FRANCISCO – Three agencies here are hoping to sip the fruit of Franzia wine – an account that could bill $5-10 million.
Unfortunately, the review so far is proceeding a little like a slow aging process.
The shops, which include Young & Rubicam, Hoffman/Lewis and Ketchum Advertising, have had several meetings with the client, The Wine Group in S.F. So far, though, they’ve been given no indication of what the next step may be or when a decision may be made.
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