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Software manufacturer Knowledge Adventure has launched an agency search to handle advertising for its JumpStart brand of educational software.
Billings, estimated at $3 million to start, are expected to increase as business grows, according to Steve Tortolani, vice president of marketing for the Glendale, Calif.-based company. “We are not hesitant about investing to build this business,” he said.
The selected midsized West Coast agency will be responsible for producing print and broadcast work for the children’s integrated grade-based learning and entertainment system, according to Catherine Bension of Select Resources International, the Los Angeles consultancy conducting the review.
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