Jose Cuervo Selects Dieste Harmel

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DALLAS Dieste Harmel & Partners has been awarded creative duties for the Hispanic advertising account of Jose Cuervo International, the shop said.

The Dallas Omnicom-backed agency won the account in a national review with undisclosed contenders.

New York-based Jose Cuervo has charged Dieste with creating outdoor, print, radio and point-of-purchase to promote two brands, Jose Cuervo Tradicional and Jose Cuervo Especial, according to shop president Tony Dieste.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in