Jony Ive Leaves Apple to Start His Own Company

His first client? Apple

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Jony Ive, Apple’s chief design officer known for leading many of the technology company’s pioneer products, from the Mac to the iPhone, is leaving the company.

Ive, who joined Apple in 1992, is leaving to form his own company, called LoveFrom. The new venture is set to go live in 2020 and has retained Apple as its first client. As of now, no one from Apple is taking over the role (which Ive first took over in 2015) and instead, Evans Hankey, vp of industrial design and Alan Dye, vp of human interface design, will report to Jeff Williams, the company’s chief operating officer.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook,...

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