The Joke Is on Big Tobacco

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The American Legacy Foundation spoofs the to bacco industry in a new TV commercial that will only run one day: April Fool’s Day.

The 30-second spot opens with a voiceover intended to represent Big Tobacco. “Tobacco industry leaders met and agreed, together, that the time had come to create cigarettes free of poisons, carcinogens and addictive nicotine,” a tobacco executive says as she walks through a laboratory.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in