Joint Venture Off to Fast Start

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In a meeting with analysts in Paris last Wednesday, Maurice Lévy was able to offer evidence that Publicis Groupe’s young alliance with Japanese giant Dentsu is off to a promising start.

The Publicis CEO told them International Sports and Entertainment, the 5-month-old joint venture between the two, had beat out 21 other agencies to land a plum piece of business from the Fédération Internationale de Football Association for the 2006 FIFA World Cup in Germany.

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