It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Here's something you never knew you needed in your life—a sausage-themed reality TV show brought to you by Johnsonville and Droga5.
The three-part series, titled Sausage Dome, is similar to competition shows you might see on the Food Network (think Chopped). Instead of weird ingredients in baskets though, Sausage Dome asks contestants to make a game day-appropriate recipe using Johnsonville sausages.
Each week features three competitors—most are Johnsonville enthusiasts who interact with the brand often on social media—with one winner per episode.