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If a day dedicated to bratwurst—titled Bratsgiving Day, of course—had its own character, as Christmas has Santa Claus, it would be Carl the Great Bratsgiver.
Dreamt up by employees at Johnsonville, Carl spreads joy across the globe on National Bratwurst Day (also known as Bratsgiving Day) by spreading delicious products to brat lovers everywhere.
Johnsonville and agency Droga5 wanted to turn National Bratwurst Day (celebrated on Aug.