Johnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumers

8 troubled brands that shook the faith of American shoppers

Illustration: Trent Joaquin; Sources: Getty Images, IKEA, Mattel, Samsung, Purdue, DELL, Toyota, Firestone Tires

For months now, consumer-products companies have warily watched the growing travails of Johnson & Johnson, a once unimpeachable corporation that’s now in legal hot water over, of all things, talc.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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