Johnson & Johnson Appoints Senior Execs

NEW YORK Johnson & Johnson said it has named two outsiders to senior posts as it prepares for the retirement of 38-year J&J veteran Andrea Alstrup, corporate vice president of advertising, in February 2006.

Kim Kadlec becomes vp, worldwide media, and Joe McCarthy takes the post of vp, worldwide advertising and marketing communications. Both positions are new to the company.

Kadlec will have responsibility for media planning and buying and manage relationships with the company’s media agencies. She comes from NBC Universal, where she was vp, branded entertainment.

McCarthy will work with the company’s creative and interactive agencies. He most recently was a partner at the Boston-based independent MMB.

New Brunswick, N.J.-based Johnson & Johnson spent more than $1.3 billion in measured media in the U.S. last year, per Nielsen Monitor-Plus.

The company uses numerous mainstream and specialty agencies for its various brands. The creative roster includes Interpublic Group’s Deutsch, McCann Erickson and Lowe, as well as Omnicom Group’s DDB. Media shops working for the client include IPG’s Universal McCann and Omnicom’s OMD.