Johnnie Walker Hitches Star to Rock Band

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NEW YORK Johnnie Walker teams with rock band Gomez for the latest manifestation of the brand’s “Keep Walking” philosophy.

Gomez, which has struggled with its share of ups (winning the Mercury Award in 1998) and downs (being dropped from its label in 2004), “epitomizes what Johnnie Walker is all about,” said Kevin Roddy, executive creative director at Bartle Bogle Hegarty.

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