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In Squarespace’s Super Bowl ad, actor turned fashion designer John Malkovich needs just one thing to build his menswear empire—his own website. Except in the ad, he’s sidelined by another guy named John Malkovich.
The 30-second spot,“Get Your Domain Before It’s Gone,” was developed with creative partners John X Hannes. In it, Malkovich tries to persuade the other, less famous John Malkovich to give him the domain name JohnMalkovich.com.
“Do you think when people contact JohnMalkovich.com, they’re actually looking for you?” he yells.
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