In Squarespace’s Super Bowl ad, actor turned fashion designer John Malkovich needs just one thing to build his menswear empire—his own website. Except in the ad, he’s sidelined by another guy named John Malkovich.
The 30-second spot,“Get Your Domain Before It’s Gone,” was developed with creative partners John X Hannes. In it, Malkovich tries to persuade the other, less famous John Malkovich to give him the domain name JohnMalkovich.com.
“Do you think when people contact JohnMalkovich.com, they’re actually looking for you?” he yells. “Maybe they’re looking for me! Get out of my name!”
The brand’s funny teaser reveals that the other John Malkovich is a professional fisherman, and JohnMalkovich.com is the “ultimate fishing site.”
In real life, JohnMalkovich.com actually does belong to the actor, and he used Squarespace to help him redesign the site to display his new fashion collection. In December, Malkovich appeared in a short film for Squarespace chronicling the brand’s role in the early days of his fashion venture.
This marks Squarespace’s fourth appearance in the Super Bowl. Last year, it ran an ad and a video livestream during the game with comedy duo Key & Peele.
For more Super Bowl LI news, check out Adweek’s Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.