Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Strong trash bags at a low price point make John Cena's pecs dance with excitement in a new campaign for Hefty from Havas Worldwide Chicago.
The new campaign also marks the return of the iconic "Hefty!, Hefty!, Hefty!," chant, used in the brand's marketing in the 1980s and a revival of the Hefty/Wimpy spots but for a modern audience. "It wasn't just about bringing the chant back, but it was about bringing it back and executing it in different fun and sharable ways," Ecole Weinstein, creative director, Havas Worldwide Chicago, told Adweek.