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LOS ANGELES-Steve Jobs, acting chief executive officer of Apple Computer, held final meetings last Thursday with the two ad agencies he has chosen to vie for the company’s $80-90 million U.S. account: TBWA Chiat/Day of Venice, Calif., and Arnold Communications of Boston. Jobs is expected to decide swiftly.
Agencies were awaiting word last Friday at press time. Jobs will most likely announce his selection this week at the MacWorld Expo in Boston, sources said.
David Roman, Apple’s vice president of advertising and brand communications, would not confirm the two finalists but admitted the process has changed from the original plan.
“We are trying to do this quickly,” he said.
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