JetBlue’s Paisly Cements the End of Traditional Customer Mapping

Placing a premium on the customer-led journey

Airplane flying over water toward beach
More airlines are launching their own online travel agencies. Sujean Gahng for Adweek

To challenge third-party aggregators, more airlines across the globe are launching their own online travel agencies, also known as OTAs, to stay competitive as travel rebounds from the pandemic. And evidence shows the pandemic is prompting airlines to revamp and expand their third-party service offerings even further. In the post-Covid-19 economy, diversification will be essential for airlines.

Mario Ciabarra is founder and CEO of Quantum Metric.