Jet.com Physically Sliced Off 21% of Its Products on Facebook Live to Highlight the Wage Gap

Equal Pay Day campaign says '79% is not enough'

Products aren't useful if you cut off 21% of them. Jet

When you cut off 21 percent of a microwave or tube of toothpaste, it doesn’t work the same way—or at all. Similarly, that’s the story for companies that pay women an average of 21 percent less than men, a point that Jet.com is driving home in honor of Equal Pay Day by literally cutting up the products it sells on its site.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.