Jessica Williams Went From Credit Cards to Cryptocurrency at Coinbase

Her experience in technology, finance and agency life prepped her for a cutting-edge challenge

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It’s not every day you’re part of the team that created the most memorable ad in the latest Super Bowl—and it’s rarer still to do so as part of a brand that’s leading the charge into a new technology revolution.

But that’s a day in the life of Jessica Williams, director of brand and partnerships at cryptocurrency platform Coinbase.

With a degree in forensic psychology, Williams initially intended to pursue a career working with troubled kids or as a prison psychologist.



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This story first appeared in the March 21, 2022, issue of Adweek magazine. Click here to subscribe.