Jelly Belly Puts a New Spin on 'Gag Gifts'

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In time for Halloween, the Jelly Belly Candy Company has launched a line of gift candies that will both trick and treat. The BeanBoozled promotion offers customers a chance to send their friends and family members jellybeans of the same color with very different tastes. For example, recipients picking up a black bean won’t know if they are about to enjoy Black Licorice, or Black Skunk Spray.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in