Jelly Belly Puts a New Spin on 'Gag Gifts'

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In time for Halloween, the Jelly Belly Candy Company has launched a line of gift candies that will both trick and treat. The BeanBoozled promotion offers customers a chance to send their friends and family members jellybeans of the same color with very different tastes. For example, recipients picking up a black bean won’t know if they are about to enjoy Black Licorice, or Black Skunk Spray.

“It’s a fun gag gift, a novelty item, a little off the normal path,” said Jason Marrone, Jelly-Belly’s e-commerce marketing manager.

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