Super Bowl

Jeep Will Return to Super Bowl 54 With a 60-Second Spot

The brand has had hits and misses in Big Games prior

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.

Fiat Chrysler Automobiles (FCA) said its Jeep brand will air one 60-second ad in Super Bowl 54.

But, unlike many of its peers, Jeep is bucking the years-long trend of early releases by not revealing any details prior to the game, including when the spot will air.

“Viewers will have to watch closely to see the commercial,” the brand said in a statement.

Entertainment Weekly reported Jeep may recreate a scene from the 1993’s Groundhog Day with Bill Murray, but a Jeep spokesperson said the brand “won’t comment on any speculation.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in