Jeep Has Grand Plans

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Chrysler Corp. next month launches a $100 million campaign for its Jeep Grand Cherokee sport utility vehicle with the bold claim that it’s what Superman drives.
The “Jeep. There’s only one” divisional tagline continues, but the Grand Cherokee ads get a new themeline: “The most capable sport utility ever.”
Bozell Worldwide, Southfield, Mich.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in