Jared Leto Stars in This Chilling Prequel for Blade Runner 2049, a Perfect Ad for the New Film

Gorgeous, atmospheric work from Ridley Scott's agency 3AM

How do you get audiences interested in a new film without pumping out trailer after trailer? If you don’t, they might not know about the film. But if you do, you’ll likely give away more and more of the film’s detail, leaving little to the imagination, and ultimately make audiences less likely to actually go to the theater.