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LOS ANGELES Jamba Juice awarded its creative and media duties to Publicis & Hal Riney Dec. 18, the agency confirmed yesterday. Grow Marketing was selected at the same time to handle the client’s public relations.
“It’s an exciting brand to have because Jamba Juice has an iconic quality,” said Kirk Souder, president and executive creative director at the San Francisco shop. “It will allow us to show our creative muscle. Most of the work will be grass-roots level, in-store branding, outdoor, street-level stuff.
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