Jägermeister’s Virtual Charity Brunch Will Offer Cold Brew Cocktail Lessons

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A photo of Jägermeister's cold brew drinks
Jägermeister will spotlight cold brew liqueur at its virtual charity brunch on Sunday. Jägermeister

The weekend luxury of getting boozy brunch with friends may be on pause because of COVID-19, but Jägermeister wants to show consumers they can still experiment with virtual brunches at home. More specifically, the brand plans to demonstrate how its licorice-flavored digestif mixed with cold brew coffee could be a new brunch cocktail staple to join the likes of mimosas and Bloody Marys.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.