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The weekend luxury of getting boozy brunch with friends may be on pause because of COVID-19, but Jägermeister wants to show consumers they can still experiment with virtual brunches at home. More specifically, the brand plans to demonstrate how its licorice-flavored digestif mixed with cold brew coffee could be a new brunch cocktail staple to join the likes of mimosas and Bloody Marys.
Jägermeister will show fans how to make cold brew martinis and more during a virtual charity brunch on April 19 at 1 p.m.