Jägermeister’s Virtual Charity Brunch Will Offer Cold Brew Cocktail Lessons

Instagram Live series raises funds for Relief Opportunities for All Restaurants

The weekend luxury of getting boozy brunch with friends may be on pause because of COVID-19, but Jägermeister wants to show consumers they can still experiment with virtual brunches at home. More specifically, the brand plans to demonstrate how its licorice-flavored digestif mixed with cold brew coffee could be a new brunch cocktail staple to join the likes of mimosas and Bloody Marys.