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San Diego-based restaurant chain Jack in the Box has bypassed fake burgers, one of the hottest trends in fast food in the past few years, and headed straight to imitation chicken for the first plant-based-alternative item on its menu.
Jack’s Unchicken sandwich, available in regular and spicy versions, debuted in two regions this week—one each in California and Nevada—taking a page from competitors that have tested meat substitutes before rolling out the products in wider distribution once they hit with consumers.
Jack
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