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The J.M. Smucker Company is closely associated with its namesake line of jellies and jams. Its longstanding corporate logo, which features two red strawberries under a Smucker’s banner, only reinforces the connection.
In an effort to remind investors, consumers and potential employees that it is much more than just its signature fruit spread, today the company behind Jif, Folgers and Meow Mix is introducing a new corporate identity.
The new branding features a slightly abbreviated name, The J.M.
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