It’s Time to Ditch the Isolating Single Women Stereotypes and Expand Marketing Efforts to Include Them

Brands need to re-evaluate how they talk to modern, independent female consumers

Single women are largely ignored by marketers, missing a large segment of their audience. Getty Images

“And as her birthdays crept gradually toward that tragic 30-mark, marriage seemed farther from her life than ever. She was often a bridesmaid, but never a bride.”

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Jess Lloyd is vp, planning director at Hill Holliday.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}