It's Time for Marketers to Help Ease the Consumer Anxiety They’ve Helped Create

And stop promoting 'crisis culture'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

We're living in a time pervaded by fear. On one side of the current election, there's heavy conversation surrounding fear of immigrants, foreign powers, terrorism and the loss of what makes this country "great." The other side doesn't dispense that level of fear rhetoric, but they share a fair amount of social chatter about how it's simply all over for our nation and our future if the opposition wins.